New licensee for the “Swiss Military” brand
Bern, 01.05.2023 - The Federal Office for Defence Procurement armasuisse has signed a contract for the “Swiss Military” brand with the company Kambly SA as a new licensee. The company Kambly SA produces the “Military Biscuit” supplied to the Swiss Armed Forces and will now market this in a new packaging for civilian trade under the brand “Swiss Military”. The revenue from the royalties will flow into the Federal Treasury. This means armasuisse can continue to implement the commercialisation of the military brands as required by Parliament since 2012.
The Swiss family business Kambly SA, based in Trubschachen in the canton of Bern, has been supplying the Swiss Armed Forces with the traditional military biscuits for many years. Likewise for many years and with the consent of armasuisse, Kambly SA has been supplying these biscuits to civilian trade on a license-free basis and in a different packaging, which differs from the official Armed Forces packaging.
The exclusive licence agreement which armasuisse has now concluded with the company Kambly SA regulates the framework for the production and distribution of the “Military Biscuit” on the civilian market in Switzerland under the “Swiss Military” brand. The revenue from the royalties will flow into the Federal Treasury.
With the new licence agreement, armasuisse can continue to implement the commercialisation of the military brands required by Parliament. In the motion 12.3667 “Registration of the brands 'Swiss Army', 'Swiss Military' and 'Swiss Air Force'” of the Council of States Security Policy Committee (SPC-N) from 2012, the Federal Council was requested to better protect the military brands, to enforce them against unauthorised third parties and to licence them. Previously, various companies used the brands without paying any royalties to the Confederation.
Since then, armasuisse has concluded various licence agreements, including agreements with Swiss Brands Ltd. for “Swiss Military” and other military brands in various product categories, with Hanowa AG and Chrono AG for the brand “Swiss Military” for watches and with Breitling AG for the brand “Patrouille Suisse”, likewise for watches. There is a long-term exclusive contract with Victorinox with regard to the brand “Swiss Army”.
Address for enquiries
Deputy Head of Communications armasuisse
+41 58 464 60 42