Innovation – Swiss pavilion's DNA at the Expo 2025 in Japan

Bern, 18.03.2022 - At its meeting of 18 March 2022, the Federal Council adopted a dispatch recommending a credit for Switzerland's participation in the World Expo 2025 in Osaka (Japan). The cost ceiling for Switzerland's participation is CHF 17.6 million. The Swiss Pavilion will showcase Switzerland's innovativeness, sustainability and economic strengths.

Until the end of March 2022, Switzerland will be represented at the World Expo in Dubai (UAE).The Swiss Pavilion is one of the most popular and most visited pavilions at the Expo Dubai. The next World Expo will be held in Osaka from 13 April to 13 October 2025 under the theme of 'Designing Future Society for Our Lives'. The organisers are expecting around 150 participating countries and 28 million visitors. In view of Japan's global importance and its close relations with Switzerland in the political, economic and scientific spheres, the Federal Council decided on 12 May 2021 that Switzerland would take part in the World Expo 2025 in Osaka. With today's decision, the Federal Council submitted a dispatch to the Federal Assembly recommending a corresponding guarantee credit. The Federal Assembly must approve the requested guarantee credit.

The Swiss Pavilion – themed 'Innovative Switzerland' – will showcase Switzerland's innovative strengths and their contribution to sustainability and prosperity. Visitors will explore three sub-themes:  'Life' – life sciences, health and nutrition; 'Planet' – environment, sustainability, climate and energy; and 'Augmented Human' – robotics and artificial intelligence. Five years before the target date for achieving the 17 Sustainable Development Goals of the 2030 Agenda, the Expo 2025 will also serve as a global platform to raise awareness about the issue of sustainable development.

Despite the COVID-19 pandemic and new digital opportunities, people still want to attend large-scale events. In an increasingly competitive environment, world expos are attractive platforms for the Swiss government and actors from the worlds of education, research, innovation and business to showcase Switzerland as a competitive, leading location for innovation and to cultivate their international network of contacts.
The total expenditure for the Swiss Pavilion in Osaka, including personnel and administrative costs, amounts to CHF 19.4 million. Of this sum, CHF 1.8 million will be covered by in-kind contributions and discounts, bringing the maximum expenditure to CHF 17.6 million. An additional CHF 4.4 million in sponsorship contributions are to be secured, reducing the government's net expenditure by the same amount. Sponsorships are granted on the basis of the FDFA's sponsorship guidelines.

With today's decision, the Federal Council also appointed Manuel Salchli, head of Events & Products at Presence Switzerland, as commissioner general and Andreas Baum, Swiss ambassador to Japan, as deputy commissioner general of the Swiss Pavilion at the Expo 2025 in Osaka.

Address for enquiries

For further information:
Ambassador Nicolas Bideau
Head of Presence Switzerland
Tel. +41 79 667 69 15

Federal Department of Foreign Affairs (FDFA)
FDFA Information
Tel. +41 58 462 31 53

Department responsible:
Federal Department of Foreign Affairs (FDFA)


The Federal Council

Federal Department of Foreign Affairs