New Strategy for Communication Abroad with a view to safeguarding Switzerland's interests and new FDFA sponsorship guidelines
Bern, 18.12.2020 - At its meeting on 18 December 2020, the Federal Council approved Switzerland's Strategy for Communication Abroad 2021–24, which sets priorities for the coming years. The strategy aims to promote Switzerland's image abroad and help safeguard its interests. Given the impact of the COVID-19 pandemic, appropriate communication and networking platforms will raise the profile of Swiss economy. New FDFA guidelines on cooperation with sponsors will apply from 2021.