Switzerland's image abroad in 2020
Bern, 21.12.2020 - In 2020, Switzerland drew less attention from foreign media than in the previous year. Media coverage focused on fewer topics, in particular Switzerland's handling of the COVID-19 pandemic and the debate about the Office of the Attorney General. Switzerland continues to enjoy a high reputation internationally. In the Nation Brands Index (NBI), which compares the public image of 50 countries, Switzerland achieved a very good seventh place. As in previous years, 'brand' Switzerland once again featured in foreign films and series.